Brief Background:
Prima Plastics started in 1993 manufactures plastic moulded furniture (PMF). The company manufactures products ranging from chairs, baby chairs, dining tables, stools, teapoys, material handling products etc and competes with the likes of Nilkamal, Wimplast, etc. PPL is the third largest player in the plastic furniture segment after Nilkamal and Wim Plast with a value market share of ~6%.
The company has a presence across India with manufacturing plants in Daman and Kerala. PPL sells its products in the northern and eastern markets through the outsourcing model.The company has 200 distributors and a dealer network of over 2000 across India. PPL exports its products mainly to Africa, Middle East and Latin American countries.
To tap African markets, the company formed a 50% JV with Deelite Global in 2006 called Prima Deelite Plastics Pvt Ltd in Cameroon.Prima Deelite Manufactures the same PMF and HDPE woven sack Bags.
To be Noted:
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Vishal Jajoo 